I think it helped when I pitched the New York Times with the title: How to Bullyproof Your Child, or I Was Uncontrollably Angry After Giving Birth for Parents magazine, or The Doula Who Saved My Life for the Washington Post. Include a pithy title in your pitch and in the subject line of your email. So check out the key organizations relating to your topic. For instance, if it's about your struggle with adult-onset Type 2 diabetes, see if you can find recent research cited by The American Diabetes Association, or check out Google Scholar or Pub Med to get recent studies. Often you can find an organization with a fact sheet or report online (check the public relations part of the site) that gives you the background you need for your topic. It's always a great idea to include statistics, new studies, the latest research, or something that makes your pitch stand out as timely and compelling and credible. Make sure you pick the right editor for the section you want to be in. Simply type in the publication you want to look up or type in 'editors' and the publication, and you will see the names of editors. It's always best to find an actual editor to submit to (unless the pub instructs you to use Submittable or insists on a general email). Struggling to actually find an editor? Twitter is your friend, as is LinkedIn and Google.
A lot of people send their pitches to a general email.
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